Gripz is an athletic wear brand I created in my Critical Brand and Package Design class in 2025. The brand focuses on performance and style, with its main product being high-quality grip socks designed for athletes. I used Adobe Photoshop and Adobe Illustrator to design the logo, packaging, and brand visuals. The project explored brand identity, color, and packaging that reflect energy, movement, and confidence. Gripz represents the balance between functionality and modern athletic design.Gripz is an athletic wear brand I created in my Critical Brand and Package Design class in 2025. The brand focuses on performance and style, with its main product being high-quality grip socks designed for athletes. I used Adobe Photoshop and Adobe Illustrator to design the logo, packaging, and brand visuals. The project explored brand identity, color, and packaging that reflect energy, movement, and confidence. Gripz represents the balance between functionality and modern athletic design.