Roots in Motion is an outdoor footwear brand I developed as a class project in Critical Brand and Package Design at the University of San Francisco in 2025. The concept centers on creating environmentally friendly shoes designed for movement, exploration, and connection with nature. The brand reflects a commitment to sustainability, using eco-conscious materials and minimal impact packaging. Roots in Motion combines practical design with a strong visual identity rooted in natural textures and earthy tones, encouraging consumers to tread lightly both in style and on the planet.Roots in Motion is an outdoor footwear brand I developed as a class project in Critical Brand and Package Design at the University of San Francisco in 2025. The concept centers on creating environmentally friendly shoes designed for movement, exploration, and connection with nature. The brand reflects a commitment to sustainability, using eco-conscious materials and minimal impact packaging. Roots in Motion combines practical design with a strong visual identity rooted in natural textures and earthy tones.